![](https://freight.cargo.site/t/original/i/7cc137dd2e5a0ba07871b092c2d2d264766a0b95d0842cb4bcbfc3abfc38f989/trade-gothic-1-2.png)
Trade Gothic Type Specimen
October 2018
October 2018
Famously known as a competitor to Helvetica, this typeface has become a staple in America graphic design. This foldable poster explores the anatomy of Trade Gothic along with its various styles while sharing the history of its 1948 creation by Jackson Burke.
![](https://freight.cargo.site/t/original/i/73f8097e91a7adea6c851bb67042aec30475ca1b026619bf5b14ea5dee6a4047/trade-gothic-1-2.png)
![](https://freight.cargo.site/t/original/i/02770c608ca8636bd79ee08a783bee9e397da0c7a6d02c7a5791a3f6b07efb26/trade-gothic-2.png)
![](https://freight.cargo.site/t/original/i/16d7211059cc247f381b2b0278eb00ede204ee5c0ceede67b0c28467757774b8/DSC_0024.jpg)
![](https://freight.cargo.site/t/original/i/185717609be1b40e2fef253553306463adbcf650e5196f5284dd83c425e0d254/DSC_0070-1.jpg)
![](https://freight.cargo.site/t/original/i/eb204dcb670e1b4f71aab79bc687ed244aec02133428c9c034350e1cd7d1a6d6/DSC_0170.jpg)